Speaking of Singapore and wars, the armed forces run an impressive set of ads here on TV to entice new recruits. They take their army very seriously out here and all Singaporean males have to do 2 years armed service on turning 18. It's just as well the ads are good; at least the conscripts will think they're on a winner up until they meet their Sergeant-Major for the first time!
One particular ad struck me as strange as it kept going on about Singapore's fine record in battle and so on. Now, Singapore has only been independent since 1965 and hasn't taken over any countries or repelled any barbarians since, so I was slightly amused. I believe this ''creative advertising" refers to peacekeeping and possibly humanitarian roles, which makes Ireland's army an elite fighting force too!
Wednesday, December 24, 2008
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