Judge a Book By its Cover

I was walking into the local bookshop yesterday when a certain book title attracted my attention. Mission accomplished then, as far as the publisher's marketing department was concerned! In fact, I had walked right by the display table by the time my brain had asked "Did I just see 'Do Bats have Bollocks'?" on that book cover (I do walk pretty quickly!).

On backtracking, I confirmed that indeed, that was the title of the high brow publication! I'm no prude, but really, do we have to sink to that level to try to flog a book?! Outside of the UK and Ireland, I'm not sure if this charming bit of alliteration would be understood by many anyway. This would explain why it was prominently displayed in a family bookshop here in Singapore! While browsing between the covers, I understood why they needed the marketing gimmick!